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We have been conducting tests of our 'traffic control' platform in the upcoming release of KeyRPM 2.0. We took a domain that had been parked at Sedo for over 6 months and was getting an average score of $28RPM however, we added the domain name into traffic control and over the past few weeks the same domain has been averaging over $112RPM in Parked.com. What makes this even better is that in the final release this feature is fully automated! So any domain that drops in RPM will see more traffic being sent to a compatible parking platform that has a higher RPM score.

I have been reading a book during the holidays titled, What Would Google Do?, and it has become more clearer to me while reading how much control we have when it comes to domain traffic (type-in traffic) and with that control comes responsibility.

Over the years we have been trying to manage our domain portfolios via MS Excel spreadsheets, basic software or whatever else we could get our hands on and yet it was never good enough and our domain portfolio kept growing and we were unable to give every domain the attention they needed. We had over 8 different parking accounts and trying to manage that was becoming very difficult indeed. We found ourselves spending way too much time on managing our domain portfolio instead of growing it!

During this time we made the decision to build our own platform (in-house) and it was to be, from the very beginning, an online domain management tool that would address the on-going issues we were facing. In our mind we knew exactly what the outcomes would be and then some. Over the course of 18 months we built what is known today as KeyRPM 1.0, which we continue to develop through new add-ons and smarts to meet the ever-changing space called the domain industry.

We are extremely proud with the final outcome and now we get a ‘birds-eye’ view of all our portfolios and parking accounts in one easy to use dashboard and can make decisions more quickly and more effectively than ever before. We are able to drill down to the domain level and see trends and register similar domains based on the ‘predictive model’ shown in KeyRPM 1.0 and so are more educated in what verticals would bring a faster return on investment (ROI).

One of the biggest draw-cards was the ability to not only manage our domain portfolios but to be able to optimise each domain name (not just the top 20 traffic domains) and through what we call ‘Learn & Earn’ and some smart algorithms we were able to see massive changes in RPM across our portfolios. This feature is what we continue to focus our resources on and each month we roll out a new function that enhances our smart keyword optimization technology.

What’s even better is that we didn’t have to change anything to our name servers or parking companies. We were able to focus on better things like buying more domain portfolios and getting a quicker turn around on our multiples due to the automated keyword optimization.

So you too can experience this level of domain management and keyword optimization for your own portfolio. So register for your FREE Basic Account today and start seeing your revenue climb!

Hello, my name is David Harry the Founder/CEO of Xtra Parking (KeyRPM) and I have been in this industry for over 5 years now.

I have seen many domainers come and go and also some domain parking companies in that time. I remember the days when I could register a domain and set one keyword and then walk away without a care. I knew (well I thought I knew) which keywords would work well and for which domain and category.

The keyword 'internet games' would work very well for all of my domains that were associated with online games and that was just one example in those days! I remember the month and year when Google flipped a 'switch' and all of that changed and the domain landscape has never been the same. So domainers are faced, as I was, with a simple question, "are your current keywords for your domain names the best, most relevant and high paying?"

This is a question I continue to ask of my parking providers and domain portfolio account managers. 

The simple truth is, as I began to quickly realize, you just DON'T KNOW! You may think you know but in most cases its trial and error. You take a keyword and give it a few days and then try another one or you don't set a keyword at all and leave it to the account manager at the parking company to figure it out.

One of the first things I did to address this issue was hire a full-time programmer and the job description was simply this, develop a domain management platform for my ever growing domain portfolio. In the implementation process we identified a means to test keywords across multiple parking platforms.

This resulted in what we now call KeyRPM. We began to see (over a short time) some dramatic changes in RPM and our portfolio increased its return on investment (ROI). We were able to buy domains for various multiples and see a return on investment quicker than previously experienced.

We soon knew that we were onto something big. So after meeting with other investors we began the job of building this platform for the masses and in the coming days we are soon to announce the release of KeyRPM Dashboard 1.0 Beta. This has been a combined effort and has taken over a year to develop and tested across multiple domain portfolios.

The goal posts have moved during that time but we are confident in providing a keyword optimization platform built by domainers for domainers. In a time when many are experiencing lower PPC rates than ever before and an ever changing industry we more than confident in delivering a tried and tested platform.