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Posted by Sisyphus

I like making suggestions to parking companies how they should improve monetization, so here’s another try…here is how I think keyword optimization can be improved.

Today most parking companies rely on auto-optimization for optimizing their partners’ domains, over the years they have improved their automated systems to do this. To a smaller degree, parking companies do sometimes play around with manual optimization, i.e having their employees manually optimize domains. For example Skenzo does a lot of manual optization, obviously having the advantage that it can bank on a cheap Indian workforce.

In my experience auto optimization is often not the best option. For a lot of domains manual optimization brings a lot of upside.

I think that better keyword optimization could be brought by introducing crowdsourcing and decentralization into the opimization process.

Imagine that parking companies would create a “marketplace” where freelance optimizers could try and optimize their partner’s domains. The new settings would then be A/B tested against auto-optimization or other freelance optimizer’s optimization. If the freelancer’s optimization would be better, he/she would be paid a fee for his work. As part of the “marketplace”, the parking companies could score the various freelancers on their optimization skills and only let the most successful optimize the biggest domains etc. This process would need a lot of tweaking but I think it could work for the benefit of both parking companies and domainers.

Introduce decentralization into the optimization process is the phrase of the day!

We here at KeyRPM are excited to be launching KeyRPM 2.0 with Traffic Control and KeyRank. This means you will have 'control' over where your traffic goes and what keywords your domains should be using! We included the 'post above' to highlight some major questions that are currently being asked by domainers when it comes to keyword optimization. We are a firm believer that you should be 'in control' of your domain portfolios and take advantage of the tools we provide at KeyRPM. 

We have delayed the release of KeyRPM 2.0 as we are pointing on the final touches and will keep you posted on the upcoming release date. In the mean time you can sign up for the 'free basic account' and test drive the keyword control tools now!

Over the last 12 months we all have been enduring the GFC (Global Financial Crisis) and things are still tough with many domainers pointing to a continued drop in earnings across most domain portfolios. One would hope the GFC will come to an end soon!

 

The GFC has had a major impact on online advertising which in turn has a direct impact on your domain portfolio's earnings. Most industry experts are predicting a return to strong growth rates in the coming years ahead!

 

One of the major reasons we developed KeyRPM 1.0 was to address the challenge of domain management and more importantly increasing revenue through keyword optimization. This major focus has allowed us to 'weather the storms'. We have seen across our own portfolio and many others not a decrease in RPM but a steady increase over time! You can see an example below which clearly demonstrates the difference a high paying keyword can make when it comes to CPC rates.

 

The domain relates to learner drivers:

• driving instruction - 81.21 RPM
• learn to drive - 35.89 RPM
• driving license - 28.01 RPM
• vic roads - 24.59 RPM

As you can see the RPM scores vary so the keyword loaded the most (43.24%) is keyword number 1 for obvious reasons. Just stop and imagine if you could give your domain portfolio access to this platform? What would the end result be? To put it simply, we have had this impression over many years now that our domains are being fully optimized by the parking companies (some do offer limited domain optimization) however experience has shown us that this is not always the case. 

 

In the pursuit of higher revenue earnings we have given free access to our KeyRPM 1.0 Standard Account to anyone, no matter how small or large your domain portfolio is, you too can gain access to our keyword optimization and domain management platform! The simple fact is there will always be domains in your portfolio that could perform much better and identifying these domains is complicated BUT not anymore! Sign up for your free account today!

 

 

With any large collection of information, there is a phenomenon that crops up called the 'Long-Tail effect’. In essence the Long-Tail effect is an attribute of the information age or rather 'information overload' and a large domain portfolio is no exception.

In our experience the domainer is focused on his/her top tier domains. These 'star performers' can sometimes be the faithful ones, the 'bread-winners' unfortunately; some are also seasonal or erratic in nature and performance.

And here lies the secret to increased stability in your portfolio performance. Your top tier domains are often out performed and out earned by the lower base in your portfolio pyramid but, if only you could shed some love and attention on them

'How do I do that?’ I hear you ask. The task is daunting and rarely attempted as each domain needs to be assessed on its own merits and needs to be assigned a relevant (and hopefully high paying) keyword.

In a portfolio of 100's is it possible to do this or in a portfolio of 1000's of domains?

Truly, this is one of the main reasons why KeyRPM 1.0 was developed in the first place and ultimately the main selling point if there was only one to remember.

With KeyRPM1.0 working on your domain portfolio, not only do your top domains get to experience new heights but also your bottom tier domains (which may not even HAVE keywords!) will discover ‘new growth’.