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Over the last 12 months we all have been enduring the GFC (Global Financial Crisis) and things are still tough with many domainers pointing to a continued drop in earnings across most domain portfolios. One would hope the GFC will come to an end soon!

 

The GFC has had a major impact on online advertising which in turn has a direct impact on your domain portfolio's earnings. Most industry experts are predicting a return to strong growth rates in the coming years ahead!

 

One of the major reasons we developed KeyRPM 1.0 was to address the challenge of domain management and more importantly increasing revenue through keyword optimization. This major focus has allowed us to 'weather the storms'. We have seen across our own portfolio and many others not a decrease in RPM but a steady increase over time! You can see an example below which clearly demonstrates the difference a high paying keyword can make when it comes to CPC rates.

 

The domain relates to learner drivers:

• driving instruction - 81.21 RPM
• learn to drive - 35.89 RPM
• driving license - 28.01 RPM
• vic roads - 24.59 RPM

As you can see the RPM scores vary so the keyword loaded the most (43.24%) is keyword number 1 for obvious reasons. Just stop and imagine if you could give your domain portfolio access to this platform? What would the end result be? To put it simply, we have had this impression over many years now that our domains are being fully optimized by the parking companies (some do offer limited domain optimization) however experience has shown us that this is not always the case. 

 

In the pursuit of higher revenue earnings we have given free access to our KeyRPM 1.0 Standard Account to anyone, no matter how small or large your domain portfolio is, you too can gain access to our keyword optimization and domain management platform! The simple fact is there will always be domains in your portfolio that could perform much better and identifying these domains is complicated BUT not anymore! Sign up for your free account today!

 

 

Hello, my name is David Harry the Founder/CEO of Xtra Parking (KeyRPM) and I have been in this industry for over 5 years now.

I have seen many domainers come and go and also some domain parking companies in that time. I remember the days when I could register a domain and set one keyword and then walk away without a care. I knew (well I thought I knew) which keywords would work well and for which domain and category.

The keyword 'internet games' would work very well for all of my domains that were associated with online games and that was just one example in those days! I remember the month and year when Google flipped a 'switch' and all of that changed and the domain landscape has never been the same. So domainers are faced, as I was, with a simple question, "are your current keywords for your domain names the best, most relevant and high paying?"

This is a question I continue to ask of my parking providers and domain portfolio account managers. 

The simple truth is, as I began to quickly realize, you just DON'T KNOW! You may think you know but in most cases its trial and error. You take a keyword and give it a few days and then try another one or you don't set a keyword at all and leave it to the account manager at the parking company to figure it out.

One of the first things I did to address this issue was hire a full-time programmer and the job description was simply this, develop a domain management platform for my ever growing domain portfolio. In the implementation process we identified a means to test keywords across multiple parking platforms.

This resulted in what we now call KeyRPM. We began to see (over a short time) some dramatic changes in RPM and our portfolio increased its return on investment (ROI). We were able to buy domains for various multiples and see a return on investment quicker than previously experienced.

We soon knew that we were onto something big. So after meeting with other investors we began the job of building this platform for the masses and in the coming days we are soon to announce the release of KeyRPM Dashboard 1.0 Beta. This has been a combined effort and has taken over a year to develop and tested across multiple domain portfolios.

The goal posts have moved during that time but we are confident in providing a keyword optimization platform built by domainers for domainers. In a time when many are experiencing lower PPC rates than ever before and an ever changing industry we more than confident in delivering a tried and tested platform.