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Over the years we have been trying to manage our domain portfolios via MS Excel spreadsheets, basic software or whatever else we could get our hands on and yet it was never good enough and our domain portfolio kept growing and we were unable to give every domain the attention they needed. We had over 8 different parking accounts and trying to manage that was becoming very difficult indeed. We found ourselves spending way too much time on managing our domain portfolio instead of growing it!

During this time we made the decision to build our own platform (in-house) and it was to be, from the very beginning, an online domain management tool that would address the on-going issues we were facing. In our mind we knew exactly what the outcomes would be and then some. Over the course of 18 months we built what is known today as KeyRPM 1.0, which we continue to develop through new add-ons and smarts to meet the ever-changing space called the domain industry.

We are extremely proud with the final outcome and now we get a ‘birds-eye’ view of all our portfolios and parking accounts in one easy to use dashboard and can make decisions more quickly and more effectively than ever before. We are able to drill down to the domain level and see trends and register similar domains based on the ‘predictive model’ shown in KeyRPM 1.0 and so are more educated in what verticals would bring a faster return on investment (ROI).

One of the biggest draw-cards was the ability to not only manage our domain portfolios but to be able to optimise each domain name (not just the top 20 traffic domains) and through what we call ‘Learn & Earn’ and some smart algorithms we were able to see massive changes in RPM across our portfolios. This feature is what we continue to focus our resources on and each month we roll out a new function that enhances our smart keyword optimization technology.

What’s even better is that we didn’t have to change anything to our name servers or parking companies. We were able to focus on better things like buying more domain portfolios and getting a quicker turn around on our multiples due to the automated keyword optimization.

So you too can experience this level of domain management and keyword optimization for your own portfolio. So register for your FREE Basic Account today and start seeing your revenue climb!

With any large collection of information, there is a phenomenon that crops up called the 'Long-Tail effect’. In essence the Long-Tail effect is an attribute of the information age or rather 'information overload' and a large domain portfolio is no exception.

In our experience the domainer is focused on his/her top tier domains. These 'star performers' can sometimes be the faithful ones, the 'bread-winners' unfortunately; some are also seasonal or erratic in nature and performance.

And here lies the secret to increased stability in your portfolio performance. Your top tier domains are often out performed and out earned by the lower base in your portfolio pyramid but, if only you could shed some love and attention on them

'How do I do that?’ I hear you ask. The task is daunting and rarely attempted as each domain needs to be assessed on its own merits and needs to be assigned a relevant (and hopefully high paying) keyword.

In a portfolio of 100's is it possible to do this or in a portfolio of 1000's of domains?

Truly, this is one of the main reasons why KeyRPM 1.0 was developed in the first place and ultimately the main selling point if there was only one to remember.

With KeyRPM1.0 working on your domain portfolio, not only do your top domains get to experience new heights but also your bottom tier domains (which may not even HAVE keywords!) will discover ‘new growth’.