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Over the years we have been trying to manage our domain portfolios via MS Excel spreadsheets, basic software or whatever else we could get our hands on and yet it was never good enough and our domain portfolio kept growing and we were unable to give every domain the attention they needed. We had over 8 different parking accounts and trying to manage that was becoming very difficult indeed. We found ourselves spending way too much time on managing our domain portfolio instead of growing it!

During this time we made the decision to build our own platform (in-house) and it was to be, from the very beginning, an online domain management tool that would address the on-going issues we were facing. In our mind we knew exactly what the outcomes would be and then some. Over the course of 18 months we built what is known today as KeyRPM 1.0, which we continue to develop through new add-ons and smarts to meet the ever-changing space called the domain industry.

We are extremely proud with the final outcome and now we get a ‘birds-eye’ view of all our portfolios and parking accounts in one easy to use dashboard and can make decisions more quickly and more effectively than ever before. We are able to drill down to the domain level and see trends and register similar domains based on the ‘predictive model’ shown in KeyRPM 1.0 and so are more educated in what verticals would bring a faster return on investment (ROI).

One of the biggest draw-cards was the ability to not only manage our domain portfolios but to be able to optimise each domain name (not just the top 20 traffic domains) and through what we call ‘Learn & Earn’ and some smart algorithms we were able to see massive changes in RPM across our portfolios. This feature is what we continue to focus our resources on and each month we roll out a new function that enhances our smart keyword optimization technology.

What’s even better is that we didn’t have to change anything to our name servers or parking companies. We were able to focus on better things like buying more domain portfolios and getting a quicker turn around on our multiples due to the automated keyword optimization.

So you too can experience this level of domain management and keyword optimization for your own portfolio. So register for your FREE Basic Account today and start seeing your revenue climb!

Over the last 12 months we all have been enduring the GFC (Global Financial Crisis) and things are still tough with many domainers pointing to a continued drop in earnings across most domain portfolios. One would hope the GFC will come to an end soon!

The GFC has had a major impact on online advertising which in turn has a direct impact on your domain portfolio's earnings. Most industry experts are predicting a return to strong growth rates in the coming years ahead!

One of the major reasons we developed KeyRPM 1.0 was to address the challenge of domain management and more importantly increasing revenue through keyword optimization. This major focus has allowed us to 'weather the storms'. We have seen across our own portfolio and many others not a decrease in RPM but a steady increase over time! You can see an example below which clearly demonstrates the difference a high paying keyword can make when it comes to CPC rates.

The domain relates to learner drivers:

• driving instruction - 81.21 RPM
• learn to drive - 35.89 RPM
• driving license - 28.01 RPM
• vic roads - 24.59 RPM

As you can see the RPM scores vary so the keyword loaded the most (43.24%) is keyword number 1 for obvious reasons. Just stop and imagine if you could give your domain portfolio access to this platform? What would the end result be? To put it simply, we have had this impression over many years now that our domains are being fully optimized by the parking companies (some do offer limited domain optimization) however experience has shown us that this is not always the case. 

In the pursuit of higher revenue earnings we have given free access to our KeyRPM 1.0 Standard Account to anyone, no matter how small or large your domain portfolio is, you too can gain access to our keyword optimization and domain management platform! The simple fact is there will always be domains in your portfolio that could perform much better and identifying these domains is complicated BUT not anymore! Sign up for your free account today!