Posted by Sisyphus

I like making suggestions to parking companies how they should improve monetization, so here’s another try…here is how I think keyword optimization can be improved.

Today most parking companies rely on auto-optimization for optimizing their partners’ domains, over the years they have improved their automated systems to do this. To a smaller degree, parking companies do sometimes play around with manual optimization, i.e having their employees manually optimize domains. For example Skenzo does a lot of manual optization, obviously having the advantage that it can bank on a cheap Indian workforce.

In my experience auto optimization is often not the best option. For a lot of domains manual optimization brings a lot of upside.

I think that better keyword optimization could be brought by introducing crowdsourcing and decentralization into the opimization process.

Imagine that parking companies would create a “marketplace” where freelance optimizers could try and optimize their partner’s domains. The new settings would then be A/B tested against auto-optimization or other freelance optimizer’s optimization. If the freelancer’s optimization would be better, he/she would be paid a fee for his work. As part of the “marketplace”, the parking companies could score the various freelancers on their optimization skills and only let the most successful optimize the biggest domains etc. This process would need a lot of tweaking but I think it could work for the benefit of both parking companies and domainers.

Introduce decentralization into the optimization process is the phrase of the day!

We here at KeyRPM are excited to be launching KeyRPM 2.0 with Traffic Control and KeyRank. This means you will have 'control' over where your traffic goes and what keywords your domains should be using! We included the 'post above' to highlight some major questions that are currently being asked by domainers when it comes to keyword optimization. We are a firm believer that you should be 'in control' of your domain portfolios and take advantage of the tools we provide at KeyRPM. 

We have delayed the release of KeyRPM 2.0 as we are pointing on the final touches and will keep you posted on the upcoming release date. In the mean time you can sign up for the 'free basic account' and test drive the keyword control tools now!